In this FREE REPORT, Charlie Anderson the founder and President of Selling Skills INSTITUTE shares critical insights into how and why B2B customers buy; how to increase win rates, beat annual sales goals, and reach top-performer status.

Tap into buyer’s mental models and SELL MORE, BETTER, AND FASTER.

The discipline of SHIFTING BUYER’S THINKING, in small but important ways, and updating their mental models—their internal pictures of how and why they think about something—promises to be a major breakthrough for B2B sales professionals.

Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.”

To sell to today’s B2B buyers, sellers have to shift not only what they think, but how they think. Without the right mental models, buyers won’t see the problem, understand the benefits, or make the change to purchase your solution.

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